If you ask designer Charaf Tajer, the man behind two-year-old menswear label Casablanca, luxury touches ... co-founded and designed the influential streetwear brand Pigalle with his friend Stépha By Jack Stanley. It comes to you from Charaf Tajer, a 33-year-old French Moroccan, who studied architecture, was associated with the French brand Pigalle … The identity of the hotel will always no matter how much the world changes, remain the same. Cultivating a cultural experience, Tajer has fashioned a community to redefine opulence. French-Moroccan designer Charaf Tajer – also the co-founder of streetwear brand Pigalle and collaborator with Virgil Abloh – describes his new venture as “aprés-sport”. Weâre constantly developing and refining our collection offering. Society and our attitudes to societal norms are changing rapidly and that will influence the direction of fashion a lot for the future. âI think Casablanca has no specific target demographic. Fashion … I think it reflects a lot of my lifestyle as I find myself to be travelling most of the year. Presenting Named after the city in which Tajer's parents met and fell in love, Casablanca captures a certain romanticism associated with the city - further enhanced with the twist of classic Parisian atmosphere. I'm very inspired by, for example, a French furniture designer from the mid century, and how functionality and beauty really works together. I would love Casablanca to be one of those brands. The colors, the shape, the leather, the suede, the design in general. I live between London and Paris.â It all crystalized early last year as I knew at that point how I was going to bring the vision to life. Charaf Tajer is the founder of French Moroccan brand, Casablanca — an allegory of old-world elegance. I also think we will continue seeing menswear evolve with society and I think men will continue to become more confident to take risks, experiment with fashion more. Even though I really respect people who are doing more experimental stuff. It’s a definite progression from AW19 and a very clear demonstration of the width of the brand. âMusic is a big influence too. Distilling the feeling of warm nights and warmer days, rich silk fabrics and pastel tones combine to present the feeling of endless holidays and good times. âPigalle was like my school. Designed to represent the moment of relaxation following hard work and sporting achievement, tied together with themes of travel and hotel life, Casablanca ensure their style is wrapped up perfectly in the concept of holiday meets history. Casablancaâs leisurewear-inspired silhouettes are refined but relaxed and presented in silks, cashmeres, plush terry cloth and bespoke cottons and made specifically to achieve the highest quality using unique fabrics. We, as Parisians, push for creative excellence and that drives me as a designer. The brand seeks to influence beauty in menswear.â I think menswear is for everyone, so it is very important to make it wearable. Named for the city where his parents fell in love, his brand references his French-Moroccan identity, blending it with a contemporary, sporty attitude. It is also a great travel piece when you are taking a long flight but still want to be elegant and colorfully fresh for your arrival at your next destination!The SS20 show and cocktail party in June is very soon, and very exciting.
I am excited to see where we go.â
âCasablanca is a lifestyle, a community. The bicontinental designer is a Virgil Abloh-approved favorite of Paris’ streetwear crowd. But I was lucky to be brought up in Paris, a city of beauty. The mix of luxury and sport is akin to Tajer’s previous work as a member of Pigalle’s design team, which is known for its basketball-inspired apparel offerings and Nike sneaker collabs. The brand works with few fashion houses, so to be chosen to do this with a new silhouette is so special and unique for me. How Casablanca Designer Charaf Tajer Refined His Bold, Colorful Vision for Luxury Menswear The designer fuses Paris, Morocco, streetwear and couture into one singular brand. Charaf Tajer is Men’s Paris Fashion Week’s Newcomer to Watch.
Founded by Charaf Tajer —who is known for rubbing shoulders with Pigalle’s Stephane Ashpool—Casablanca™ has already attracted an A-list following on their recently launched Instagram account, with Off-White’s Virgil Abloh, Skepta, and A-Track (just to name a few) keeping an eye on Tajer’s latest project. It connects with the part of my mind that renders the visions for the creative aspects of the brand. I spent a lot of time in hotels and planes! Dreaming of a jet setting gentleman, Tajer now paints a vision of divine luxury in notes of silk, terry cloth, and …
"Weâre currently in the finals for the LVMH prize. And that's very important because my work is always focused on the wearability and the beauty. I also think it’s important for Casablanca and our community to have a way to enjoy a lifestyle that isn’t limited, it’s one that’s positive and empowering, that makes you dream. He did it when he co-founded Parisian club Le Pompon, which he helped operate for seven years.
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